Lubna Najjar serves as a leader for the Columbus Style Council, the Council of Manner Designers of The united states Connects management committee and the Central Ohio Much better Business enterprise Bureau. In addition, she a short while ago co-authored The Power of Branding in Vogue: 2000 and Over and above, a textbook employed in lessons at OSU. But these are just her facet gigs. Najjar’s major concentrate is IL Moda Model Progress, which she launched in 2012.
IL Moda presents a slew of alternatives to just take budding models from idea to sector. Najjar refers to IL Moda as “full service,” which means it can support with everything from massive-photograph ideation to the nitty-gritty of offer chain management, employing designers and jogging e-commerce storefronts.
The branding chops that have led Najjar to hold so numerous leadership positions stem from her possess initiatives in the manner business. She founded Lubna Styles as a passion venture in 2011, making apparel for her stage-daughters and buddies while she worked on her MBA at Franklin University. Shortly, her layouts were on runways in New York and she was acquiring retail orders. She sold a spinoff label, LD Sport, in 2016.
Now, she wishes to share what she figured out with a new technology of up-and-comers. “Consulting is highly-priced for companies, but the manufacturers that are new to marketplace are the types that require it the most,” she states. And she has gotten them worldwide focus, with features in Cosmopolitan, Harper’s Bazaar, British Vogue, Superior Morning The us and extra.
Some of IL Moda’s latest and previous Ohio-based mostly shoppers incorporate Encinas Styles P’tula activewear Tru Kolors, founded by Kansas Town Chiefs tight stop Travis Kelce and a line of denim established by former OSU basketball player Jimmy Sotos, which was established to launch in May possibly.
Extra:Designer Gerardo Encinas’ New Downtown Boutique
A different notable consumer is HER Denim, which Najjar started out herself in 2021—as if she wasn’t fast paced more than enough. HER Denim produces natural cotton denims intended to last a life span, with some of the company’s proceeds heading towards women’s causes. Five per cent of gains are donated to organizations focused to closing the wage hole for girls and minorities.
As a self-created Palestinian-American girl, Najjar is common with this wrestle. “It’s incredibly a great deal a passion for me for the reason that, being a woman minority in this state, I experienced to create vs . navigate,” she suggests. “When you try out to just leap into the sector, as it is outlined, it is really hard to navigate as it is.”
How do you juggle so several positions and initiatives concurrently? I consider myself a rather substantial-performing specific and I prosper on productivity! A ton of my various tasks going on have so considerably synergy and relation that it is simple to juggle them, but it retains my proper mind well balanced with my remaining mind!
What will make you want to devote so a great deal of your time to bolstering up-and-coming brand names and creators? I dedicate so substantially time to bolstering other models due to the fact I have genuinely created a vocation out of it. Within my company, IL Moda Brands, our consultancy is primarily based on encouraging makes go strategy to sector. We get pride in observing innovators and creatives grow to be brands and firms.
Why is so considerably of your function Columbus-centric? Many of our agency clientele are across the region, but thanks to loved ones and the option town that Columbus is, our small business has definitely thrived in this article. We have large-metropolis vibes with smaller-city opportunity and I’m so grateful for that!
Which of your projects and roles are you most very pleased of? I am most proud of my individual brand names I have constructed over time. I am so psyched to be in a position to consider my successes and formulate that into learn tools in [the] agency to assistance other brands mature.
This story is from the June 2022 problem of Columbus Regular.